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June 13, 2013

Spending on Paid Search on Tablets jumps 112%, Smartphones Up 113%




The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and tablet growth remained strong. Tablet spending rose 112% and smartphone spending jumped 113%. The study suggests that the growth in tablet and mobile is coming from a reallocation from existing budgets for Desktop/PC ads, rather than net new spend. 

The study suggests that the growth in tablet and mobile is coming from a reallocation from existing budgets for Desktop/PC ads, rather than net new spend.

While the gap is smaller than when the report last looked in Q3 2012, the report found a clear differentiation of tablet users when compared to PC and mobile users. Tablet users on average spent 17% more time on-site and had 9% higher Engagement Scores (an IgnitionOne measurement of behavior and propensity to convert) than PC. It found the difference even more substantial for retail clients in the sample.