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June 14, 2013

Top 10 Global Brands Ranked by Digital Innovation : Nielsen Report


Breakthrough Innovation Report: "Nielsen conducted an analysis of 3,439 newly introduced consumer products to determine 14 winning products that demonstrated breakthrough results in innovation. The conclusions and insights from this study, along with case studies for the winners, are found in the newly released Breakthrough Innovation Report.

The 2013 Nielsen Breakthrough Innovation Winners:

Chattem – Allegra® Allergy
Colgate Palmolive – Colgate® Optic White™
Dannon Oikos® Greek Yogurt
Del Monte – Milo’s Kitchen® Home-Style Dog Treats
General Mills – Fiber One® 90 Calorie Brownies
Hershey – Reese’s® Minis
Kelloggs – Special K Cracker Chips
Kraft – MiO Liquid Water Enhancer, Velveeta Cheesy Skillets
Monster Beverage Company – Monster Rehab®
Nestle – Skinny Cow Candy
P&G – Downy UNSTOPABLES™ In Wash Scent Booster
TalkingRain – Sparkling Ice
Unilever – Magnum® Ice Cream"

 To qualify  for this award, The Brands had to show

To be a Breakthrough Innovation Winner, a product needed to satisfy three requirements:
Relevance: Winners must be relevant and generate year one U.S. sales of $50 million or greater in Nielsen-measured channels (food, drug, convenience, dollar store and mass merchandise).
Endurance: Winners needed to achieve at least 90 percent of year one sales in year two.

Distinctiveness: Winners must deliver a new value proposition to the market. W