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July 27, 2013

41% Facebook's Revenue Comes From Mobile Advertising

facebooks-revenue-by-segment

Between April and June, Facebook’s revenue rose to 1.8 billion U.S. dollars, a 53 percent increase on the same period last year. The most important factor behind this increase was mobile advertising.

Ads on smartphones and tablets yielded approximately 656 million U.S. dollars – 76 percent more than in the previous quarter (a comparative figure for the same quarter last year is not available). 

In contrast, desktop advertising revenue fell by 5% percent. 




During 2 years ago , just  before IPO  Facebook's  one of the biggest worries about the company was its ability to handle the transition from the desktop to mobile. After all, it hadn't generated a dime of mobile revenue.
Last Year  the company reported 30% of its ad revenue was mobile. That's $375 million, up from $306 million, or 23% of ad revenue the quarter before.
A year later, it’s a completely different story for Facebook. 
The company generated $656 million from mobile advertising, 41% of its total ad revenue, and 36% of its total revenue, in the second quarter of 2013.

As you can see in this chart, Facebook’s mobile business is exploding, which is good since the rest of the business is relatively stagnant.