B2C Ecommerce Sales to exceed o Hit $1.2 Trillion to be Led by Asia Pacific by 2017

The latest Trends on Web Marketing: Asia-Pacific will contribute the most new dollars to business-to-consumer (B2C) ecommerce sales in coming years, according to eMarketer’s forecast of digital sales of retail and travel products and services. This year alone, B2C ecommerce sales are expected to grow 23% in the region, with sales in China and Indonesia growing particularly fast, up 65% and 71%, respectively.

North America and Western Europe, markets where ecommerce is significantly more mature, are still growing their sales in the double digits—but below the worldwide average of 17% this year.

Ecommerce sales are forecast to increase 17% to $1.2 trillion worldwide this year, led by growth in the Asia-Pacific region.

Indonesia is expected to experience greater ecommerce growth, proportionately speaking, than any other country this year, according to estimates published Thursday by eMarketer. Online sales are expected to increase 71.3% to $1.8 billion. China, whose ecommerce market is already more than 100 times larger than Indonesia's, is expected to grow the second fastest, increasing 65.1% to $181 billion. (Other groups believe China is generating much more than that already.)