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July 18, 2013

The Millennial Digital Shopping : Top 3 Insights

The latest Trends on Web Marketing

In terms of how these eager digital millennial shoppers actually behave, a February survey of 18- to 35-year-old internet users in the US, conducted by nonprofit research group the Urban Land Institute, found that 45% of respondents said they spent 1 hour or more per day checking out retail-oriented sites. Men were more likely to say they spent more than 2 hours daily on retail sites, cited by 20%, compared with 13% of women who spent as much time per day online shopping.

The millennial demographic has grown up embracing the deep discounts and convenience offered by online shopping. A January 2013 survey from ad agency 
DDB Worldwide of US web users’ attitudes toward ecommerce found that both males and females ages 18 to 34 were more likely than their 35- to 64-year-old counterparts to engage in nearly every online shopping activity, with 40% of males and 33% of females in the younger age group reporting that ideally they would buy everything online.