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August 9, 2013

CPG Tops Online Ad spends in Canada,led by wellness and Beauty products

The latest Trends on Web Marketing

Online spending by Consumer Goods and Banking has been increasing steadily over the last 5 years. In terms of advertising Spends in US Canada and Europe, the FMCG ( Consumer Goods and Financial services ) have led from the front as marketing spends across traditional advertsing  Print, Radio and TV have seen drastic cuts,
According to a report from 
Comscore, the   In Canada  the FMCG (CPG) segment spent $26.5 million on digital advertising in Canada in 2012, up from $25.1 million in 2011.  Comscore data reveals that  40%  was spent on – was by health,wellness and  and beauty companies40%

Among the top 5 Online advertising spends  across Consumer products  were
  1.  Food & grocery  household & cleaning supplies
  2. Wellness and Beauty  products
  3. Alcoholic beverages and babycare. 
  4. Proctor & Gamble and Condis BV (Clearly Contacts) were the most active vendors, with Clearly Contacts, Kellog’s, Tide and Gillette the most active products.