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August 9, 2013

CPG Tops Online Ad spends in Canada,led by wellness and Beauty products

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Online spending by Consumer Goods and Banking has been increasing steadily over the last 5 years. In terms of advertising Spends in US Canada and Europe, the FMCG ( Consumer Goods and Financial services ) have led from the front as marketing spends across traditional advertsing  Print, Radio and TV have seen drastic cuts,
According to a report from 
Comscore, the   In Canada  the FMCG (CPG) segment spent $26.5 million on digital advertising in Canada in 2012, up from $25.1 million in 2011.  Comscore data reveals that  40%  was spent on – was by health,wellness and  and beauty companies40%

Among the top 5 Online advertising spends  across Consumer products  were
  1.  Food & grocery  household & cleaning supplies
  2. Wellness and Beauty  products
  3. Alcoholic beverages and babycare. 
  4. Proctor & Gamble and Condis BV (Clearly Contacts) were the most active vendors, with Clearly Contacts, Kellog’s, Tide and Gillette the most active products.