The latest Trends on Web Marketing
Online
spending by Consumer Goods and Banking has been increasing steadily over the
last 5 years. In terms of advertising Spends in US Canada and Europe, the FMCG
( Consumer Goods and Financial services ) have led from the front as marketing
spends across traditional advertsing Print, Radio and TV have seen
drastic cuts,
According to a report from Comscore, the In Canada the FMCG (CPG) segment spent $26.5 million on digital advertising in Canada in 2012, up from $25.1 million in 2011. Comscore data reveals that 40% was spent on – was by health,wellness and and beauty companies40%
According to a report from Comscore, the In Canada the FMCG (CPG) segment spent $26.5 million on digital advertising in Canada in 2012, up from $25.1 million in 2011. Comscore data reveals that 40% was spent on – was by health,wellness and and beauty companies40%
Among the top 5 Online advertising spends across Consumer products were
- Food & grocery household & cleaning supplies
- Wellness and Beauty products
- Alcoholic beverages and babycare.
- Proctor & Gamble and Condis BV (Clearly Contacts) were the most active vendors, with Clearly Contacts, Kellog’s, Tide and Gillette the most active products.
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