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August 28, 2013

From Smartphones to Tablets – Avertising Across Mltiple Screens

From Smartphones to Tablets – The Changing Landscape: "Although mobile, tablets are NOT smartphones. They differ enormously in the way consumers use them –  view them and navigate them

While  a Tabet  of  7 inch can show relative better quality and clarity, a smartphone of 4 inches  might not be the " Ideal Device to view flash and animation

Brand and Advertisers alike  needs to  understand that Consumers  taste and viewing devices have undergone far reaching changes , besides customizing  screens for multiple screens

  The following differences aim at helping advertisers plan specifically for tablets:

1) Screen Size and Display Capabilities: The key feature that separates smartphones and tablets is screen size. On an average, tablets offer upto 4X more real estate than smartphones which  takes advertising to a different level altogether.

Processors that Powers twin Device : Genetrally  tablets are incorporated with much faster processors and high resolution display capabilities. All these forces combine to deliver a RICH ad experience that not only engages users on a physical level, but also on an emotional level, to kindle a relationship between the user and the brand."