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August 13, 2013

Mobile Advertising Spends in UK now account 10% of Digital Spending

Mobile spends in UK, has crossed the half billion £  and  now accounting for 10% of digital spends.

Online and mobile sponsorship advertising grew 34% to £65.7 million from £49.0 million, accounting for 5% of digital display. In the last three years digital sponsorship spend has increased 128%.

Mobile Spends in UK   power Digital Advertising Growth:Business in UK are increasingly looking towards mobile to drive "consumer adoption users as Mobile now accounts for 9.7% of all digital advertising spend compared to 1.1% in 2009 a huge increase in share in just three years as continued growth in mobile advertising has fueled a 2.4 per cent rise in UK ad spend in the first quarter of 2013

In 2012 digital advertising in UK increased, by 12.5% on 2011 to a record annual high of £5.42 billion – up by £607 million from £4.81 billion according to the latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted byPwC.

eMarketer expects expenditures on digital advertising to surpass £7 billion (over $11.11 billion) by 2015 and £8 billion (nearly $12.7 billion) by 2017.

Online advertising  exceeded £607m powered by 50% growth in  mobile  advertising FMCG brands in UK  has overtaken Finance as the  biggest digital display advertiser.