Mobile spends in UK, has crossed the half billion £ and now accounting for 10% of digital spends.
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Online and mobile sponsorship advertising grew 34% to £65.7 million from £49.0 million, accounting for 5% of digital display. In the last three years digital sponsorship spend has increased 128%.
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Mobile Spends in UK power Digital Advertising Growth:Business in UK are increasingly looking
towards mobile to drive "consumer adoption users as Mobile now
accounts for 9.7% of all digital advertising spend compared to 1.1% in 2009 a
huge increase in share in just three years as continued growth in mobile advertising
has fueled a 2.4 per cent rise in UK ad spend in the first quarter of
2013
In 2012 digital advertising in UK increased,
by 12.5% on 2011 to a record annual high of £5.42 billion – up by £607 million
from £4.81 billion according to the latest Internet Advertising Bureau UK (IAB)
digital adspend report, conducted byPwC.
eMarketer expects expenditures on digital advertising to
surpass £7 billion (over $11.11 billion) by 2015 and £8 billion (nearly $12.7
billion) by 2017.
Online advertising exceeded £607m powered by 50% growth in mobile advertising FMCG brands in UK has overtaken Finance as
the biggest digital display advertiser.
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