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September 1, 2013

40% Facebook 's Revenues generated by its Mobile Ads

Facebook's Ad Revenuen by Smartphones and Tablets : "Facebook’s revenues from ads shown on smartphones and tablets are set to triple this year to more than $2.6 billion, or nearly 16% of overall mobile ad revenues, according to a new report from eMarketer. The research firm forecasts that mobile ad revenues overall will jump 89% this year, to $16.65 billion

As of May,2013 Almost one-third of Facebook’s advertising revenue is now coming from mobile platforms, according to the company’s latest earnings release. About $375 million of Facebook’s $1.25 billion in advertising revenue came from products like the company’s new mobile app install ads.

During Q2,,2013 Facebook reported their mobile ad revenues of $656 million, or 41% of its overall ad sales. CEO Mark Zuckerberg said during the second-quarter conference call that he expected mobile ads to produce the majority of Facebook’s ad revenues before long."