Trending this month



September 22, 2013

Cross Platform Availability driving Video Streaming as Amazon, Hulu battle it out for no 2 spot

Connected Devices Driving Video Streaming
via Statista

Netflix is the no 1 in the Video streaming market in US. And continues to have a monopoly According to survey data published by Nielsen, market leader Netflix is used by 38 percent of Americans, up from 31 percent in 2012.

 Meanwhile Hulu, the joint venture between NBC Universal, Fox and Disney now reaches 18%, while Amazon's Instant Video service has almost doubled its reach to 13%.

Netflix  is set to be investing millions of dollars in exclusive content such as the highly-acclaimed political series "House of Cards" or the fourth season of cult comedy "Arrested Development". According to Nielsen's data, the investment is paying off: 45% of Netflix streaming subscribers say they watched at least one of the company's original programs.

Another factor contributing to the rise of over-the-top video services is their cross-platform availability. Netflix and Hulu for example are available on PCs, gaming consoles, smartphones and other devices, granting users a great deal of flexibility regarding timing and location of their video consumption.