Gap Taps into Crowdsourcing by its new Campaign, Buys Up All of Tumblr's Mobile Ads for a Day

Gap  Has done which No One has Done iy Before : Buys up All of Tumblr's Mobile Ads for a Day: "

While  Brands and Companies has  adopted  Mobile technology at a breathtaking pace ...Gap has done which  no other  Brands have done so far .Using Mobile advertising to target its users ..Gap wants to create a "pop culture moment" for its fall Back to Blue campaign, and it's turning to Tumblr to create it

Last month Gap took an unprecedented move  and set a new benchmark  in Mobile Crowd sourcing as it announced and    issued a call on Tumblr for creators to share, through an original piece of content, what "blue" means to them — blue being, of course, the color of Gap's logo and of its signature product, the blue jean."

Last month on 29th August the four submissions  were distributed through a mobile ad takeover on Tumblr on Aug. 29. On that day, Gap  purchase every single mobile ad Tumblr runs, the first brand to do so. Tumblr began running mobile ads in late April. The company says its mobile userbase is growing rapidly, and is expected to overtake desktop traffic by early 2014, founder and CEO David Karp has said previously.