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September 17, 2013

"Mobile and Social Channels " to generate 50% sales by 2017

Social Commerce  vs Mobile Commerce
Mobile Sales

Social Media Sales 
By 2015, companies will generate 50 percent of Web sales via their social presence and mobile applications, according to Gartner, Inc. Vendors in the e-commerce market will begin to offer new context-aware, mobile-based application capabilities that can be accessed via a browser or installed as an application on a phone.

Gartner analysts discussed the future of e-commerce at Gartner Symposium/ITxpo, taking place here through today. As the number of mobile phones overtakes PCs, customers will use mobile browsers and applications as the main points of interaction. Additional analysis will be provided at the Gartner Portals, Content & Collaboration Summit in March 2012 in Orlando.