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| Mobile Sales |
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| Social Media Sales |
By 2015, companies will generate 50
percent of Web sales via their social presence and mobile applications,
according to Gartner, Inc. Vendors in the e-commerce market will begin to offer
new context-aware, mobile-based application capabilities that can be accessed
via a browser or installed as an application on a phone.
Gartner analysts discussed the
future of e-commerce at Gartner Symposium/ITxpo, taking place here through
today. As the number of mobile phones overtakes PCs, customers
will use mobile browsers and applications as the main points of interaction.
Additional analysis will be provided at the Gartner Portals, Content &
Collaboration Summit in March 2012 in Orlando.
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