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September 11, 2013

Twitter Acquires Mobile Start Up MoPub, set to enter the RTB ( Real Time Budding ) Marketplace


Twitter is moving deeper into mobile advertising as it prepares to have a  solid business model before its IPO which is expected round 2014  with the purchase of MoPub, a startup focusing on mobile ad exchanges.

The acquisition announced late Monday was estimated to be worth some $350 million, according to the technology news site TechCrunch.

"MoPub's technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising direct ads, house ads, ad network, and real-time bidding through the MoPub Marketplace," Twitter's Kevin Weil said in a blog post.

witter says it plans to use MoPub’s technology to build real-time bidding into its advertising platform. The process lets advertisers buy online ads in real time, which will  make it easier for its advertisers to automate their ad buying process