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September 12, 2013

Why b2b Brands Should Ignore Twitter and Facebook

Based on a recent content marketing survey of the 50,000 member strong B2B Technology Marketing community on LinkedIn, 85% of those surveyed indicated that LinkedIn was the most effective social network for distributing content.

Brands and Markets that believed Linked to be the most appropriate distribution Platform for b2b 

REPORTS: LinkedIn is the Most Effective B2B Social Network | Social Media B2B: "In a reseach study conducted by  Webbiquity , show that   in a b2b website a social media referals consists of  5% of traffic  on average, compared to 39% from organic search, 

While the traffic driven by social media varies widely across depending on the online vertical,  the kind of industry  and business Model, Social media does not drive  a large chunk of traffic to b2b sites

On average, while social media drove 5% of traffic to all B2B sites,  around 17% of traffic  referrals to a blog ,and only 1.1% of traffic to commercial B2B websites. When they looked at the traffic by site, 90% of the social traffic was driven by the big three networks, with half of it coming from LinkedIn."

 HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook.