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October 25, 2013

$182,814 Spent by FDA to ‘better understand’ social media

FDA spending $182,814 to ‘better understand’ social media | Fox News: "The Food and Drug Administration (FDA) is paying six figures to a group that worked for the "Obama for America" campaign to monitor its social media platforms so it can be more effective on Facebook and Twitter.

The agency awarded $182,814 to IB5k, a company billing itself as "the People Who Brought You Obama '08," to provide "comprehensive coverage" of the FDA's social media websites.

The company will track the FDA's online presence so it can "better understand" its social media campaigns, measuring the agency's impact by Facebook "likes" and Twitter mentions. "

Meanwhile the  FDA has a reasonable smaller social media presence than other government agencies, with over 71,000 Facebook "likes" and 35,000 followers on Twitter.

By way of comparison, the State Department has over 384,000 Facebook likes, and 653,000 Twitter followers. NASA has over 4.8 million Twitter followers, overshadowing the White House's 4.2 million.