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October 10, 2013

Digital Marketplace : Europe vs North America


The State of Digital Marketplace : Europe vs N America

Both Europe and N America has a developed Marketplace with a mix of Mobile and ecommerce. The Top 500 Retailer list which has more European Retail Chains , but N american Retail is slowly gaining traction

 Although many on the list are European-based retailers, the number of retailers from North America crossing the  Atlantic to sell in the second largest eCommerce market in the world continues to increase as the North American share of Europe’s web retail market increased from 18 percent to 22 percent in just one year.

The Digital Marketplace broadly covers the following areas
1) The popularity of broadband activities
2) Internet Adoption and Penetration
2) Mobile platforms  smartphone and tablet breakdown 
3)Ecommerce /Mobile Commerce
4)Search Marketing
 5)online sales and offline sales influenced by Internet research Social media