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October 28, 2013

Facebook's Users vs Facebook Revenues: How much does Facebook earn by user

Facebook says it now has 1.11 billion people using the site each month, slightly more than the 1.06 billion reported three months earlier. It represents a 23 percent growth from a year earlier in 2013 .Facebook also says it had 665 million active users each day on average in March, up 26 percent from a year earlier, and 751 million using Facebook from a mobile device each month, up 54 percent.
Facebook revenue per user
The above chart from Statistica shows how Facebooks advertising revenue   has been projected by emarketer. From $4.3billion in 2012, Facebook's Ad revenue is set to  grow by 20% in 2013  which is expected to  reach $10billion by 2016 and from there on to $12.6billion by 2018. This means that Facebook Revenue is set to grow by 400% in the next 5 years.

This means that in 2012, 750million Facebook  users  contributed to $4.3billion of   Facebook Revenues . leaving aside the PAT and other expenses .. Each facebook user contributes approx $5 of Revenue