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October 28, 2013

Indian Social Media Users to Cross 100 million by 2014

Source: StatCounter Global Stats - Indian Social Media Market Share led by Facebook

India may have 91 mn social media users by year-end: Report - Economic Times: "The number of social media users are expected to grow 17 per cent to reach 91 million in urban India by December 2013, on the back of rising Internet penetration due to increasing affordability of smartphones and availability of cost effective data plans.

The number of social media users in urban India reached 78 million by June 2013, a report by IAMAI and IMRB International said." This figure is likely to reach 100million by 2014  mid  year.

Meanwhile women are tipped to be the next big thing for online advertisers  as  "non-working women" are tipped to be the next emerging demographic segment with nearly 10 per cent of them accessing social media.

 Meanwhile Political propaganda was another area which seemed to be catching up , as it is estimated  that the next central elections could " be the first " time when  2-5% of political parties budget would be through social media  
The survey was conducted across 35 cities of the country. The report said social networking through mobile phones is widely observed with 19.8 million users accessing the websites on mobiles.