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October 29, 2013

Online Spends in UK to record 300% Growth ,Mobile by 27%

UK Mobile Spend Grows Fastest, Lags Time with Medium - eMarketer: "UK mobile ad spending will be just shy of £1 billion (close to $1.59 billion) in 2013. Between now and 2017, mobile advertising will drive overall ad expenditure in the UK, growing from 16.5% of digital ad spending and 7.2% of total media spending in 2013 to 44.4% and 22.9% in 2017, respectively, according to a new eMarketer report, “UK Digital Ad Spending: Driven by Mobile, Digital Will Soon Be Half of Ad Sector.”

eMarketer forecasts that tota
l UK mobile ad spending will increase to nearly £3.71 billion (more than $5.88 billion) in 2017—a gain of almost 271.1% from 2013. Investment in mobile advertising has already risen almost fivefold between 2011 and 2013 and is expected to grow nearl"