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October 16, 2013

Travel Industry Shift Ad Budgets to Mobile and Online Video



Travel Industry  Paid search :


travel industry ad spends



Mobile, Video Lead Travel Ad Spending Increases - eMarketer: "Travelers tend to be early digital adopters, and their embrace of advertising in growing channels such as mobile and digital video is further proof. For example, tablet and smartphone click shares for paid search ads in the travel and leisure category have increased more than 60% between Q2 2012 and Q2 2013, according to The Search Agency’s “State of Paid Search Report—Q2 2013.”"