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October 2, 2013

UK FMCG Brands change their Digital Advertising ROI Metrics




A  recent study from Google shows that 64% of U.K. shoppers spent significant time engaged in this behavior before making major purchases (vs. 50% in 2008).  So how are the FMCG brands changing their ROI metric.. Impressions and Clicks no doubt gives a general idea about the engagement .

However it does not tell us anything on " the  internal analysis We think a major reason for this is that it's a convenient way for users to shop around for the best deal possible