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October 7, 2013

US Falling behind China on "Global Online Advertising Spends, as 18% media spends go digital in china


 

The chart shows the dominance of China vis a vis US in terms of Online Marketing Spends, which is determined by T-Index,  which is a statistical index that determines the online market share per country by combining the internet population and the corresponding GDP per capita.

The US (16.8%) will fall behind China (18.8%) in online market share by 2015, according to Translated  Research T-Index, a statistical index that determines the online market share per country by combining the internet population and the corresponding GDP per capita.
This means that " by 2016,18% digital spends will be powered by the  Chinese Market, with US falling behind with 16.9% 
The US boasted the largest T-Index in 2011, at 24.4%, ahead of China (11.5%), Japan (6.6%), Germany (4.9%), and the UK (3.7%). T-Index is a statistical index that shows online market share per country. It combines the Internet population and its estimated GDP per capita.

The 2015 projection shows that of 2011′s top 10 countries, developing nations China (63.4%), Brazil (43.4%), and Russia (26.2%) will see the most percentage growth in market share by 2015, while developed countries such as Italy (-43.4%), the US (-31.1%), Japan (-25.7%) and the UK (-27%) will experience the largest negative percentage change