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November 17, 2013

Acquisitions that helped to Power "LinkedIn "Success Story


Number
Acquisition date
Company
Business
Country
Price
Description
1
August 4, 2010
Adaptive personalization of content
* USA
$0.6 Million[34]
LinkedIn Recommendations
2
September 23, 2010
ChoiceVendor
Social B2B Reviews
* USA
$3.9 Million
rate and review B2B service providers
3
January 26, 2011
CardMunch
Social Contacts
* USA
$1.7 Million
Scan and import business cards
4
October 5, 2011
Connected
Social CRM
* USA
-
LinkedIn Premium
5
October 11, 2011
IndexTank
Social search
* USA
-
LinkedIn Search
6
February 22, 2012
Rapportive
Social Contacts
* USA
$15 Million
-
7
May 3, 2012
SlideShare
Social Content
* USA
$119 Million
give LinkedIn members a way to discover people through content
8
April 11, 2013
Pulse
Web / Mobile newsreader
* USA
$90 Million
Definitive professional publishing platform


LinkedIn's Business model is unique and is hard to replicate .LinkedIn has slowly built its competency across the user its digital ecosystem and user spectrum by buying out the companies that complement the LinkedIn Platform


LinkedIn stands out as one of the best Internet business models because it has slowly built its  presence around the "ecosystem across the digital" Life Cycle "of the entire user journey Spectrum, and has invested money into acquisitions that “ complement the Linkedin Platform 

LinkedIn users can create presentations,share and bookmark them thereby building a huge user driven content, thereby ensuring high users and importantly higher engagement as both its back end and front end is owned by them ( Slide share, Digg,Index Tank, Social CRM )

LinkedIn's  best 3 Acquisitions 

The latest among the 8th of Acquisitions has been the acquisition of "Pulse"in April 2013.
LinkedIn announced its acquisition of Pulse for $90M, Pulse is a mobile application that enables users to create personalized news feeds, and currently has 30M members in 190 countries and 750 content publishers
In May 2013 , LinkedIn purchased SlideShare for $119M. SlideShare is “ user generated social pdf aggregator” that helps users make presentations, share it among their friends and create “ collective Intelligence including corporate slides for the enterprise and as well as small business , and a great fit for “ Corporate “users , powered by the LinkedIn Platform

LinkedIn also purchased 15 patents from Digg that included the ability to promote a story. As one of the leaders in social bookmarks, Digg has a huge number of users, who could help propel the LinkedIn Content Platform,via the Digg social bookmarks helping LinkedIn to have their presence across the : digital users Life cycle :

In July 2012, LinkedIn acquired 15 key Digg patents for $4 million including “click a button to vote up a story” patent

Tags: Linkedin, Technology, Social Media,Charts, Acquisitions, digital trends, Online News