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November 4, 2013

Digital Media vs Traditional Media : The Story in Charts

online advertising Revenues  2000 to 2013

digital ad revenues by  format

online spending charts

Online vs Offline ? Has the digital media taken over the traditional media ?  A recent research study conducted by Marin Software survey  shows that " Online is preferred due 3 most important reasons

1) More precise targeting

2)Track your spends

3) Ability to make real time changes in  the ad creative

Asked the top 3 benefits of online advertising when compared to offline advertising, 23% of respondents to a Marin Software survey [PDF] conducted by Forrester Consulting said the most important benefit was online’s more accurate targeting. The survey of North American marketers who spend a minimum of $100,000 per year on paid search also found that respondents value online’s measurability and efficiency, but are less enthusiastic about its conversion rates and access to customer response data relative to offline advertising.