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November 6, 2013

Global Digital Budgets exceeds 10% of Ad budgets, 80% US brands to use Mobile Marketing

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Digital marketing now represents approximately a quarter of an organization's total marketing spending. The technology research company predicts that spending on customer relationship management software will exceed $14 billion in 2013, an increase of 7.5%. 

 Gartner analyst Adam Sarner says the growth of digital marketing mirrors the shift to a booming digital marketplace. Techniques such as inbound, real-time, and data-driven marketing are helping companies generate revenue faster. This statistic shows the percentage of overall marketing budget that company marketers reported spending on digital marketing worldwide for the years 2011 through 2013. According to Econsultancy, 25 percent of respondents reported having spent between one and ten percent of their marketing budget on digital marketing in 2013.