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November 28, 2013

Holiday Shopping Starts with a Bang,weekend sales up by 25%



Holiday Spending Comparison Black Friday vs Thanksgiving vs Cyber Monday




Holiday E-Commerce Sales -The Holiday season has just started  and it has started with a Bang .In the US  Consumers are flocking to stores as well as by  going online even  before Black Friday and Thanksgiving  this year. Meanwhile IBM  reports that weekend online sales were up 19%, and online marketing firm ChannelAdvisor Corp. says its clients’ weekend sales were 30% higher than over the pre-Thanksgiving weekend in 2012."

With the momentum to a  ‘solid start’ to the online holiday shopping season - Internet Retailer's latest data shows  that " the  PC and Desktops  Powered online purchase ' has increased by 14% in the month of November as compared to the same time last year

A recent report from  "ChannelAdvisor —including its retailer clients’ sales on the Amazon and eBay marketplaces, and from search engines and comparison shopping engines—showed at least double-digit growth over the weekend before Thanksgiving last year. “

This year can impact holiday shopping as " the shopping duration" gets shortened by 6 days this year as thanksgiving falls on 28th Nov this year , compared to Nov 22nd last year  This cuts 6 days of Holidays  and a weekend  from prime thanksgiving  to christman Shopping period.


Tags :holidays, mobile ad spending, mobile commerce, Online Retail, online sales,