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The above chart compares the time taken for consumer ownership of Mobile Phones ( Feature Phone) a While it took 5 years for Feature Phones to reach 84% penetration.from 10% ( 2008 to 2013).
In Contrast Smartphones Penetration in Indonesia grew by 100% ( 12% to 24%) in just 2 years
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The above data shows the " top 5 handsets with highest share of ad impressions, in Indonesia are Samsung Galaxy Y and Nokia X201 |
Smartphones are seeing a significant uptick in ownership in Indonesia, according to a study by an Australian market research company The country has seen a huge rise in smartphone ownership in the last two years
Between March 2012 and 2013, smartphone ownership doubled from 12% of the population to 24% as mobile phone ownership rose by 10 percentage points, reaching 84% of the population in March 2013.
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