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November 27, 2013

Indonesia's Smartphone Ownership Grew 100% in a year, with 24% penetration

The above chart  compares  the  time taken  for consumer ownership  of Mobile Phones ( Feature Phone) a While it took 5 years for Feature Phones  to reach  84% penetration.from  10%  ( 2008 to 2013).

In Contrast Smartphones Penetration in Indonesia grew by 100%  ( 12% to 24%) in just 2 years

Indonesia mobile penetraton at 24%

The above data shows the " top 5  handsets with highest share of ad impressions, in Indonesia are  Samsung Galaxy Y and  Nokia X201 
Smartphones are seeing a significant uptick in ownership in Indonesia, according to a study by an Australian market research company  The country has seen a huge rise in smartphone ownership in the last two years 

Between March 2012 and 2013, smartphone ownership doubled from 12% of the population to 24% as mobile phone ownership rose by 10 percentage points, reaching 84% of the population in March 2013.