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November 6, 2013

Online Marketing Media Budgets :US vs UK


digital marketing investment vs revenue


Emarketing Advertising spends by industry and Revenue Returns

UK Digital Marketing Spends : vs Digital Marketing Revenues 

Brands and Marketers in UK spends  35% on Emarketing while and they derived 34% revenues from the digital Channel  


US digital  spends vs other media spends

US Media Spends on Advertising : TV vs Internet vs Radio vs Outdoor vs Print  emarketer forecast

A recent report by Econsultancy, in association with Responsys, shows that  in UK  on average 35% of their total marketing budgets on digital with a revenue contribution from digital at 34%  The survey – of respondents primarily from the UK (46%) and other European countries (19%) – finds that 56% are spending less than 30% of their budgets on digital channels, while 32% are devoting more than half of their budgets to these channels. 

According to the study, 71% of companies plan to increase their digital marketing budgets by an average of 28%, compared to only 20% who expect to raise their traditional marketing budgets, by an average of 26%

Notably, though, despite multiple signs that the budget mix increasingly favors digital  the overall average of 35% of budgets allocated to digital actually represents a slight drop from 36% last year.