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November 27, 2013

Retailers Holiday Spends moving to Digital,as instore and eretailers fight for a $262billion Ecommerce Market

Retailers' Digital Ad Spending to Reach Record Levels in 2013 - eMarketer: "Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.

 eMarketer predicts, that US retailers will have increased digital ad budgets, never seen earlier  by 15.7% to $9.50 billion, following growth of 14.5% last year."

Data from eMarketer estimates " 23.5% of all US retail  sales happens during the holiday season  in November and December, amounting to $61.8 billion.

 eMarketer estimates US  online retail /ecommerce sales will grow 16.4% to $262.3 billion this year