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November 13, 2013

The Next $billion Opportunity to come from Second Screen and Social TV

The Second screen  refers to the use of an additional electronic device (e.g. tablet, smartphone or the computer) by individuals who are already watching the television.

According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. 

Among these than two-thirds of tablet and smartphone owners said they used these second screens multiple times It is expected that By 2020, iMedia Connection predicts that Social TV will be an $8-$12 billion business. The challenge they have, as described by Social@Ogilvy, is a "balancing act taking place between engagement, distraction, and purchasing behavior." 

Tags : social ,Media, digital, consumer, marketing, online