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Facebook's average advertising revenue per user from 2009 to 2012 (in U.S. dollars |
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Market share of leading display advertising sellers in the United States from 2011 to 2014 |
Brands with Biggest Marketing Spends on Facebook
Facebook does not declare its top advertisers, and they are not under compulsion to do so according to the Sec 1 rules. Compounded with the fact that neither Nielsen, Comscore not Kantar Media publish them. However BusinessInsider.com has recently posted the " list of top Brands who spend the biggest on Facebook. The Below are the List is of these brands who allocates their biggest marketing budgets on Facebook
1. Samsung: $100 million
There was widespread agreement that Samsung is one of Facebook's biggest clients, if not the biggest client. Late last year, Samsungspent $10 million in a three-week period on facebook just to launch its Galaxy S III phone, for instance.
2.Procter Gamble : $60 million
Procter & Gamble is the world's largest advertiser and has a massive presence on Facebook. Facebook ended a "free ride" for advertisers in late 2012/early 2013 by restricting the reach of some of their free page posts, thus encouraging more paid post promotion and ad spending right at the same time that P&G made a big push out of traditional media and into social.
3. Microsoft: $35 million
Microsofts pact with Facebook gives it a good reach to utilize its Inventory for ‘ Microsoft’s products which uses its Bing search engine. Facebook also acquired Microsoft's Atlas ad server this year.
4. AT&T
Facebook is the biggest mobile app on the planet, and AT&T - as both a wireless carrier and a seller of mobile devices - knows it must maintain a constant presence on it.
5. Amazon: $30 million
The rumor is that Amazon will actually begin serving ads inside Facebook's ad exchange, FBX, soon. Amazon gets a lot of retail traffic from people liking or recommending purchases on Facebook. Already Amazon is quite active on Facebook
Tags: facebook, Social Media, Social Network, Ads, Marketing, Online, Samsung, Brands, Online
Tags: facebook, Social Media, Social Network, Ads, Marketing, Online, Samsung, Brands, Online