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November 28, 2013

These 5 Brands are Facebook's Biggest Advertisers

Facebook's average advertising revenue per user from 2009 to 2012 (in U.S. dollars

Market share of leading display advertising sellers in the United States from 2011 to 2014 

Brands with Biggest Marketing Spends on Facebook

Facebook does not declare its top advertisers, and they are not under compulsion to do so according to the Sec 1 rules. Compounded with the fact that neither Nielsen, Comscore not Kantar Media publish them. However has recently posted the " list of  top Brands who spend the biggest on Facebook. The Below  are the List is  of these brands  who  allocates their biggest  marketing budgets on Facebook

1. Samsung: $100 million 

There was widespread agreement that Samsung is one of Facebook's biggest clients, if not the biggest client. Late last year, Samsungspent $10 million in a three-week period on facebook just to launch its Galaxy S III phone, for instance.

2.Procter Gamble : $60 million
Procter & Gamble is the world's largest advertiser and has a massive presence on Facebook. Facebook ended a "free ride" for advertisers in late 2012/early 2013 by restricting the reach of some of their free page posts, thus encouraging more paid post promotion and ad spending right at the same time that P&G made a big push out of traditional media and into social.

3. Microsoft: $35 million
Microsofts pact with Facebook gives it a good reach to utilize its Inventory for ‘ Microsoft’s products  which uses its Bing search engine. Facebook also acquired Microsoft's Atlas ad server this year.
4. AT&T
Facebook is the biggest mobile app on the planet, and AT&T - as both a wireless carrier and a seller of mobile devices - knows it must maintain a constant presence on it.
5. Amazon: $30 million

The rumor is that Amazon will actually begin serving ads inside Facebook's ad exchange, FBX, soon. Amazon gets a lot of retail traffic from people liking or recommending purchases on Facebook. Already Amazon is quite active on Facebook

Tags: facebook, Social Media, Social Network, Ads, Marketing, Online, Samsung, Brands, Online