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November 12, 2013

US Merchants, advertising online see 17% jump in revenues,, dominated by paid search

Online merchants search traffic and how it impacts online revenue

US merchants see double digit revenue from paid search

The online merchants who comprise the MarketLive Performance Index are enjoying the rewards of their greater investments in paid search, 
according to a new MarketLive report.

Web sales in US in Q3  grew 17.2% year over year for the more than 100 retailer clients included in e-commerce according to( MarketLive Inc.’s Performance Index.)

During the first half of this year (H1), paid search accounted for 32% of all their search visits, up from 26% during the first half of 2012. Paid search traffic continued to be more valuable than organic search traffic, with the former accounting for an outsized 44% of revenues from search.Traffic to retailer sites included in the Index increased 15.7%, and the average order size reached $141.68, up 1.5% from $139.53 during Q3 2012. E-retailers that operate on MarketLive’s e-commerce platform include A/X Armani Exchange, No. 308 in Internet Retailer’s Top 500 Guide; Party City Corp., No. 230; and Title Nine, No. 337.

 Organic search traffic dropped 5.04% year over year and now accounts for 62.4% of search traffic, down from 65.7% in Q3 2012. Paid search traffic increased 9.64% and now accounts for 37.6% of search traffic, up from 34.3% in Q3 2012.