24% Holiday Shopping for Thanksgiving ,Black Friday, What does this mean for ecomerce brands

Cyber Monday wrapped up with 20.6 % growth in record online retail sales over 2012 and remains the biggest online shopping day of the year. Read the full report to get details on the latest trends from the holiday shopping season.

However the biggest surge came from mobile sales which reached 25.8 percent 

of total online sales for Thanksgiving, and 21.8 percent for Black Friday, as 

consumers went from the dinner table to their tablets to lock in the best offers. In addition, 

IBM reported that New York City consumers led the way in Black Friday online sales 

followed by Atlanta and Los Angeles.  

Delivered by the IBM Digital Analytics Benchmark, this year’s holiday report tracked 

millions of transactions and terabytes of data from approximately 800 

U.S. retail websites. By leveraging cloud-based analytics, IBM is uniquely positioned to 

give retailers and marketers unmatched insight into real-time consumer shopping trends.