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December 22, 2013

80% Users From Denmark visit Online Retail Sites , Holiday eCommerce to grow at 33%

In October 2013, 3.8 million Danish internet users each spent 17 hours online, with Social networking accounting for a quarter of time spent. The Retail category is one of the most popular ones with 80 percent of the Danish online population visiting a retail site in October. The below infographic highlights the other popular content categories amongst internet users in Denmark during the month.

Internet Usage Statistics forDenmark : 4,989,108 Internet users as of June/2012, 90.0% of the population, according to ITU.

Holiday ecommerce sales in Denmark will be around 1.2 billion Danish kroner (160,9 euros). That’s 33% more than the 0.9 billion of Danish kroner the country saw being spent on holiday gifts in 2012. 

Almost four in ten consumers expect to buy their Christmas gifts online, while 29% said they wouldn’t. These are almost the same percentages as a year before.