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December 2, 2013

Consumers Splurge on Mobile Shopping,on Black Friday,contributed 22% of total online sales

2103 Holiday spending online projection

2103 Holiday spending online projection ( adobe data)


Online Holiday ecommerce sales by device


Actual Data on Online Holiday eCommerce sales by device


online shopping compared : thanksgiving vs Black Friday


Online Sales Comparison : Thanksgiving  vs Black Friday

Black Friday cannot get bigger and brighter more than this This Holiday Season ...Black Friday 2013 saw the biggest ever sales , with or without Walmart ( Despite protests against Walmart) and a national backlash over stores opening for customers on Thanksgiving day, this year’s Black Friday sales hit record-highs both in stores and online

Nothing stopped the Digital sales to stop as Shoppers splurged on Gifts and  Gadgets  from the various online retail stores , as Black Friday eCommerce totalled   in the US on Black Friday reached nearly $1.2 billion from desktop and laptop computers alone, while comscore data shows $1.198 ecommerce spends

However  this black Friday was  a watershed  for Mobile Commerce ( Techcrunch ) as Mobile sales  was the key to “ Online Spending Splurge. Mobile Traffic for 2013 Black Friday rose 34% as compared to last year in 2012

Mobile Shopping this Year was accounting for 21.8% of the day’s total black Friday  online sales, a 43% increase year-over-year


Here is the total break up of online purchase by device : Thanksgivingand Black Friday saw record $1.06B and $1.93B in online sales; 15.6% viatablets, 8.6% via smartphones and nearly $1.2 billion from desktop and laptop computers alone

Tags :Mobile Commerce,Mobile Shopping, Thanksgiving, Black Friday,ecommerce, Holiday Spends,Cyber Monday