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December 14, 2013

Digital advertising Spends crosses $100 billion


eMarketer Worldwide Ad Spending Forecast - 2013 - 2016 from Catcha Digital


Worldwide digital ad spending topped $100 billion in 2012, making up nearly 20% of total advertising investments. Across the globe, digital ad spending is increasing faster than total media ad spending, making digital a key driver of total ad expenditures worldwide. Digital ad spending will continue to expand its share of total media ad spending through 2016. At that point, one in four advertising dollars will go towards online and mobile advertising.