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December 25, 2013

Internet Consumption in US Falls : Radio and Television among most watched media


The average American consumed almost 60 hours of content each week across TV, radio, online and mobile in 2012. Of the many mediums, radio remains a constant in our daily lives. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV. Given that more than 90 percent of Americans tune in to the radio each week

In terms of Demographic and Ethnic Preferences more than ninety percent of Americans listen to radio each week, and those numbers are highest with African Americans (92%) and Hispanics (94%).

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