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December 10, 2013

Retail Chains Increase their Paid Search Spends by 25%



Search Marketing rakes in the Money for retail Chains - According to  a report " from Internetretailer Top 500 retailers increase paid search spending 25% - Internet Retailer: "More shoppers are arriving at North America’s largest e-commerce sites from search engines, as paid search spending increases for Internet Retailer Top 500 merchants, an analysis of Top500Guide.com data reveals.

The total monthly paid search spending for Top 500 retailers in 2012 stood at $93.1 million, up 24.5% from $74.8 million in the previous year, according to data available at Top500Guide.com. The median monthly paid search spend was $80,000 in 2012, up 48.1% from 2011.


The total paid search spending for the top 10 retailers increased 8.3% in 2012 to $13.1 million from $12.1 million, according to Top500Guide.com."This growth in search advertising continues this year for companies of all kinds. In the United States, search spending in the first half of 2013 grew 7% to $8.7 billion, according to the Interactive Advertising Bureau. That amounts to about 43% of online ad spending in the first half of the year, giving search the largest single share of that spend.