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December 4, 2013

Samsung Tops as No 1 in Consumer Electronics Share of Online Choice: The Samsung



the making of samsung2.0


samsung ranked first in " Online Share of Voice"

Samsung Drives Market Share by Dominating Share of Choice : Visible Measures: Samsung has been one of the companies that  has " seen its Smartphone grow exponentially in the last 3 years ..and for a brand that  has been a also ran till 2009 .. to an overnight star in  the highly competitive Consumer Electronics space..is no mean achievement

Consider this, :Last year Samsung launched nearly 40 campaigns and garnered a True Reach of more than 280 million views. The consumer electronics brand that came closest to equaling that view count in 2012 was Google with 250 million views and then Apple with 92 million views.The brand started to show its viral prowess in 2011. That year, Samsung launched more than 20 different branded video campaigns and generated a True Reach® of more than 50.5 million viewers.

To date, in 2013, Samsung has already generated more than 288 million views, as of September. In 2012, when the brand’s Share of Choice peaked, its brand value also increased by 40% to reach $33 billion

Samsung’s Share of Choice trajectory over 2011 to 2013 – it grew and peaked at north of 70% through most of 2012. And even though it has come down since then, Samsung is still the Share of Choice leader among consumer electronics brands."