Trending this month



December 22, 2013

Women in UK to Outnumber Men in Tablet Usage






The UK tablet audience will grow significantly through 2017, according to an eMarketer report, ‘UK Tablet Users: 2013 Forecast and Comparative Estimates'. As newer, lower-priced tablet models become available and the market matures, the UK will see demographic shifts in uptake.

Marketer expects that 19.7 million people in UK  will use tablets regularly this year, totaling nearly one-third of the population. Adults ages 25 to 54 will be the core of the UK tablet population in 2013 and beyond.

 The largest single group of users between now and 2017 will be 25- to 34-year-olds, with 4 million members this year and 6.6 million by the end of the forecast period

eMarketer expects that more children under the age of 12 will use tablets than teens between 2013 and 2017. And this year, for the first time, women will outnumber men on tablets. 

If estimates are to be believed there will be 9.95 million female and 9.75 million male tablet users in the UK in 2013, equivalent to 50.5% and 49.5% of tablet users, respectively. Penetration rates among the respective genders will differ by just 1.4 percentage points this year, with males being slightly more likely to use tablets than females.