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December 30, 2013

Conversion rates of Email Marketing by Subject lines


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" Does email personalization have an effect on open rates? Research released earlier this year MailerMailer suggested that personalized emails tend to see higher open and click rates, although the same study last year found the opposite result. Now, new data from MailChimp supports the case that personalization can drive higher email open rates. Measuring the impact on open rate by standard deviations from the norm, MailChimp found that personalizing both the first and last name has the biggest impact, followed by personalization of last-name only and first-name only. The results varied considerably by industry.How much does " does a click thro rate changes due to personalization " The researchers discovered that the impact was particularly significant in a few industries, namely government (standard deviation of 0.92), creative/services agency (0.45), politics (0.3), computer and electronics (0.28) and hobbies (0.26). Personalization appeared to have had less of an influence on open rates in marketing and advertising (0.13) and business and finance (0.11), and actually was found to have a negative effect in the legal industry (-0.31).

December 28, 2013

Tablet vs Smartphone Usage in Central Europe

Technology Adoption and Usage in Central Europe Switzerland and Germany and Austria

58%, 71%, 76% of respondents in Germany, Austria and Switzerland respectively, connected to the Internet through a mobile device.
 • 50% of participants in Germany connected to the Internet through a smartphone as compared with 62% and 67% of the survey respondents in Austria and Switzerland, respectively
\\• 59% of men in Germany compared to 58% of women used mobile Internet; in Austria it was 76% of men vs. 66% of women; Switzerland (80% vs. 72%). • 48% used mobile Internet for personal matters compared with 15% for work-related matters; Austria (59% vs. 22%); Switzerland (64% vs. 26%).

December 25, 2013

Internet Consumption in US Falls : Radio and Television among most watched media


The average American consumed almost 60 hours of content each week across TV, radio, online and mobile in 2012. Of the many mediums, radio remains a constant in our daily lives. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV. Given that more than 90 percent of Americans tune in to the radio each week

In terms of Demographic and Ethnic Preferences more than ninety percent of Americans listen to radio each week, and those numbers are highest with African Americans (92%) and Hispanics (94%).

 Tags : Digita Marketing, Online Shopping, Internet trends, neilsen  ,research studies  

Amazon Slashes its Price for Kindle Fire HD tablet by Rupees 5000

Amazon Kindle Fire HD tablet gets a price cut in India | NDTV Gadgets: "The 7-inch variant of Amazon's Kindle Fire HD tablets has received a price cut in the Indian market. The tablet's 16GB storage variant now costs Rs.11,999, while the  32GB storage variant is priced at Rs. 15,999.

The Amazon Kindle Fire HD 7 was launched in June, with the 16GB variant priced at Rs. 15,999, and the 32GB variant priced at Rs. 18,999. The tablet is available on and is sold by Croma with order fulfilment by Amazon.

Kindle Fire HD is a 7-inch tablet with a 1280x800 pixel display resolution, and is powered by a 1.2GHz dual-core processor and Imagination SGX540 GPU. It weighs 395 grams and runs on a 4400mAh battery rated to deliver up to 11 hours of usage. It comes with 1GB of RAM, dual-band Wi-Fi, Dolby Audio with dual stereo speakers, a front-facing HD camera and Bluetooth 3.0.

The tablet runs a highly customised version of Android 4.0.3, with apps available through Amazon's Appstore instead of Google Play store. Kindle Fire HD tablets can also consume content from Amazon's large library of audio, video and book content, though only books are available in India at this point in time."

December 23, 2013

Black Friday 2013: 5 Reasons why its the beggining of the end of Retail Stores

Sumary of Online Shopping during  Holiday Season in US source L Online IBM Digital Analytics ]

 Online Sales Set New Record: Thanksgiving Day online sales grew by 19.7 percent yearoveryear followed by Black Friday, with sales increasing 19 percent over 2012. Average order value for Black Friday was $135.27, up 2.2 percent compared to last yearies for Online Shopping: New York City took the top spot for online sales on Black Friday.

 The Top five  states which recorded the " Highest Online Shopping were were
  •  Atlanta, Los Angeles, Washington, D.C. and Chicago. ·
  •  Mobile Shopping Soars: Mobile traffic grew to 39.7 percent of all online traffic, increasing by 34 percent over Black Friday 2012.
  •  Mobile sales were also strong, reaching 21.8 percent of total online sales, an increase of nearly 43 percent yearoveryear. · Smartphones Browse, Tablets Buy: Smartphones

Tags : Mobile users, #Mobile web, #online marketing, eCommerce  online retail, 

Why Pinterest and Instagram usage among Women show 50% growth

Women are gradually exceeding men in terms of social media engagement. The latest research  research from SheKnows and Harris Interactive shows tha5t after nUK where women outnumbered men US is following the same trend as " research shows that d US female social network users formed  79% of women ages 25 to 54 used Facebook regularly, compared with a dramatically lower 35% who said they regularly visited YouTube, 30% who said the same of Pinterest, 22% for Twitter, and just 13% for Instagram Read more at

Usage of  of Pinterest  among Women users  are showing an upward trend , along with blogging platforms,  and  Instagram. However Facebok still dominates as 30% female users  spend 30%  on Facebook
Women are increasingly using social media to express themselves and have an identity of   their own as " Men gradually move " to Gadgets and Smartphone to view sports , Technology and Politcal news

December 22, 2013

Women in UK to Outnumber Men in Tablet Usage

The UK tablet audience will grow significantly through 2017, according to an eMarketer report, ‘UK Tablet Users: 2013 Forecast and Comparative Estimates'. As newer, lower-priced tablet models become available and the market matures, the UK will see demographic shifts in uptake.

Marketer expects that 19.7 million people in UK  will use tablets regularly this year, totaling nearly one-third of the population. Adults ages 25 to 54 will be the core of the UK tablet population in 2013 and beyond.

 The largest single group of users between now and 2017 will be 25- to 34-year-olds, with 4 million members this year and 6.6 million by the end of the forecast period

eMarketer expects that more children under the age of 12 will use tablets than teens between 2013 and 2017. And this year, for the first time, women will outnumber men on tablets. 

If estimates are to be believed there will be 9.95 million female and 9.75 million male tablet users in the UK in 2013, equivalent to 50.5% and 49.5% of tablet users, respectively. Penetration rates among the respective genders will differ by just 1.4 percentage points this year, with males being slightly more likely to use tablets than females.

eCommerce is Western Europe grows to €173.8 billion ,led by UK and France

The total online economy of sold goods and services in Western Europe amounted €158.1 billion last year, but is expected to grow to €173.8 billion in 2013,( data source Ecommerce Europe ,

Western Europe, where 90 million consumers bought something online last year, is the more tech savvy with  a higher tech adoption  and ecommerce  and online shopping plays  an important part of the continent. The region, which includes the United Kingdom, Ireland, France, The Netherlands, Belgium and Luxembourg, is the biggest of the four regions and has a 51% European market share.

Although ecommerce in Western Europe is expected to grow again, the annual percentage growth is less big than last year. In 2012 the total ecommerce economy in Europe grew by 20% compared to 2011, while this year a growth of nearly 10% in comparison with 2012 is expected.

80% Users From Denmark visit Online Retail Sites , Holiday eCommerce to grow at 33%

In October 2013, 3.8 million Danish internet users each spent 17 hours online, with Social networking accounting for a quarter of time spent. The Retail category is one of the most popular ones with 80 percent of the Danish online population visiting a retail site in October. The below infographic highlights the other popular content categories amongst internet users in Denmark during the month.

Internet Usage Statistics forDenmark : 4,989,108 Internet users as of June/2012, 90.0% of the population, according to ITU.

Holiday ecommerce sales in Denmark will be around 1.2 billion Danish kroner (160,9 euros). That’s 33% more than the 0.9 billion of Danish kroner the country saw being spent on holiday gifts in 2012. 

Almost four in ten consumers expect to buy their Christmas gifts online, while 29% said they wouldn’t. These are almost the same percentages as a year before.

December 20, 2013

Online Travel see 25% Growth in Sweden

The time spent on the major travel websites in Sweden (excluding public transportation sites) has grown from an average of 20.9 minutes spent per visitor in October 2012 to 25.7 minutes in October 2013. 

This trend presents travel brands with new opportunities to reach and interact with a more engaged online audience. In October this year, 3.1 million Swedish internet users visited a Travel site – an increase of 5.8 percent compared to the same month last year. Incorporated leads the rankings with 412 000 visitors, followed by Expedia Inc and Norwegian Air with 317 000 and 270 000 unique visitors respectively. Incorporated and Thomas Cook Group PLC achieved the highest engagement during the month as users spent an average of 25.7 and 20.3 minutes on their site respectively.

December 14, 2013

Digital advertising Spends crosses $100 billion

eMarketer Worldwide Ad Spending Forecast - 2013 - 2016 from Catcha Digital

Worldwide digital ad spending topped $100 billion in 2012, making up nearly 20% of total advertising investments. Across the globe, digital ad spending is increasing faster than total media ad spending, making digital a key driver of total ad expenditures worldwide. Digital ad spending will continue to expand its share of total media ad spending through 2016. At that point, one in four advertising dollars will go towards online and mobile advertising.

December 13, 2013

Consumer Internet Usage in US : Facebook vs Twitter

As the population of internet users inches past three-quarters of the US population, growth is continuing to slow. 
Social network usage growth is still higher, but down signi cantly from earlier years to just 4.1%

84% of Mexicans between the age of 13 to 15 have mobile phones

The infographic  shows the state of Mexico Online Landscape, according to IAB ( Internet  advertising Bureau ) The study shows  that Mobile usage in Mexico as conducted by Millward Brown , Havas Digital  shows the Habits of mobile devices usage patterns in Mexico

According to the study, 84% of Mexicans age 13 and older have some mobile and 6 out of 10 surf the Internet actively through them.

December 12, 2013

Mobile Ad Spending Led by Pharma Brands ,with 6% ad budgets spent on Mobile

Chart/table from: Pharma Brands Ramp Up Mobile Ad Spend in Q3:

Mobile spending  Across Industry Verticals 

Several verticals significantly hiked their mobile advertising spending on the Millennial Media network during the third quarter of the year, Revenue estimates released earlier this year by the IAB indicate that the pharma and healthcare sector is the 8th-largest online advertising vertical, with 6% share of total spending on internet ads during the first half of this year

The 3 Digital Disruptions in 2014 that will change Web Marketing

eMarketer Webinar: Key Digital Trends for 2014 from eMarketer

This Presentation lists out " the major game changers across the digital marketplace, and how Brands and Marketers need to relearn, review and reinvent theirmarketing strategy

Top 5 Consumer Insights On Holiday Shopping :

ConsumerInsights Shine a Light on Holiday Shopping: "What exactly are consumers buying this holiday season ?
 How do users across demographics purchases goods,? Does  this have a pattern  which marketers can map for trend analysis ?  and most importantly  what do their purchase patterns reveals about them?
This year, consumer insights from Scarborough tried to slice and dice the data  to map the Gift Giving patterns  to their gift recipients in terms of consumer groups like working moms, sports fans, arts enthusiasts, connected consumers and status seekers. Since shopping patterns differ across consumer groups, understanding their unique buying behaviors can help businesses adjust their messaging and outreach to better meet clients’ needs."

For example, working moms typically purchase products that help keep their lives organized. Sports fans can never have enough sports apparel. Arts enthusiasts enjoy donating to charitable organizations. Connected consumers are interested in learning more about foreign cultures, and status seekers take pride in showing off their homes.

December 11, 2013

Microsoft says Xbox One global sales top 2 million units -

Microsoft says Xbox One global sales top 2 million units - The Economic Times: " Microsoft Corp has sold more than 2 million Xbox One video game consoles since its Nov. 22 launch, catching up with rival Sony Corp's PlayStation 4 released a week earlier.

The U.S. software giant on Wednesday said it took 18 days for Xbox One's global sales to surpass 2 million. Japan's Sony last week said it took 15 days for PS4 sales to cross 2.1 million.

The Xbox One, on sale in 13 countries, is selling quicker than its predecessor, the Xbox 360, and is sold out at most retailers, said Microsoft spokesman David Dennis"

Facebook To launch" Sympathize " Button..

One of the most controversial “ Feature  on Facebok  is the "LIKE BUTTON" While ..Facebook ‘s  USP is its ability to connect people,  enable sharing among communities and friends..

However the Like Button more that anything has no contextual value and  for  most of  consumers " its a distraction  

On the contrary the  Like Button ‘ does not reflect the popularity for a brand or an endorsement of “ the post...its merely a marketing Gimmick that aims to " sell  and convince advertisers  that Like Button is a kind of metrics for brands to  measure the success of its  Ad Campaign and Sponsored Stories “

However   “ for all practical reasons .. a Like “ doesn't reflect ‘ endorsement or approval, Its merely  serves as a distraction for users,  1)  A like button does not translate into “a a genuine “ desire to buy or transact, nor does it “ reveal”  the consumer s “ propensity to engage with the Brand 

A Like button is led more by “ the desire to be a part of community”  and  the desire to “ conform”  with their social circle

Another Ridiculous feature    of the like button is that “ even a sad news “ is expected  to be liked ...

However it seems that “ Facebook has “ decided to Facebook has decided to add another button for comments for sad news  as the “like” button would have seemed awkward, the “sympathize” button.
If a user selected a negative emotion from Facebook’s list of feelings in a status update then the “like” button would change to “sympathize

A Facebook engineer said at a company event that the button had been created as part of an internal project.

Related News on Facebook Like Butto

Is 'sympathise' the new 'like'? Brainstorming Facebookboffins come ...
Daily Mail-09-Dec-2013
The 'sympathise' button emerged at a 'hackathon' event, which is whenFacebook employees stay up all night coming up with new ideas in a ...
London: The Facebook “Like” button is often used to acknowledge what... a negative emotion — such as “sad” or “depressed” – on their status. ...week at a company event where Facebook engineer Dan Muriello was asked if ...

December 10, 2013

Retail Chains Increase their Paid Search Spends by 25%

Search Marketing rakes in the Money for retail Chains - According to  a report " from Internetretailer Top 500 retailers increase paid search spending 25% - Internet Retailer: "More shoppers are arriving at North America’s largest e-commerce sites from search engines, as paid search spending increases for Internet Retailer Top 500 merchants, an analysis of data reveals.

The total monthly paid search spending for Top 500 retailers in 2012 stood at $93.1 million, up 24.5% from $74.8 million in the previous year, according to data available at The median monthly paid search spend was $80,000 in 2012, up 48.1% from 2011.

The total paid search spending for the top 10 retailers increased 8.3% in 2012 to $13.1 million from $12.1 million, according to"This growth in search advertising continues this year for companies of all kinds. In the United States, search spending in the first half of 2013 grew 7% to $8.7 billion, according to the Interactive Advertising Bureau. That amounts to about 43% of online ad spending in the first half of the year, giving search the largest single share of that spend.

GOOGLE Launches its 2nd Great Online Shopping Festival(GOSF)in India today

After the first Google Online Shopping “ Festivals runaway success. Google is launching its 2nd online shopping Marketplace in India  from 11th to 13th December . The Online Marketplace “ called 'Great Online Shopping Festival' (GOSF), an online initiative by google to  which brings some of the leading e-commerce players in India on a common platform to provide the 'best deals available on the web

 You can shop online, get fabulous discounts and freebies from the site

For Google  India has been  a country with huge potential in terms of online shopping   with the fastest growing internet population, coupled with,increasingly better standard of living .. Google is keen to drive “ online Shopping “ adoption  in India by bringing  together some of the biggest Indian retail chains , while it  serves as a aggregator   and the platform

The Online Shopping Festival this year will see about 241 players offering their best deals across India for 72 hours. All the leading e-commerce players, local and classified companies, online travel sites, auto companies, telecom companies, fashion labels, health and wellness companies, banking and financial services will be participating in this mega shopping festival.

Americans Shelled out $407 on Holiday weekend Spends

Black Friday is supposed to be the official start of the holiday season. While more and more consumers are going online to avoid, standing in the queue , waiting for their turn and at times due to the fear of being manhandled  or “ physical violence”

And you though Black Friday was Fun . Shopping is a sport for some folks and that sport often looks a little like wrestling.  Black Friday can sometimes turn violent as demonstrated in this video at a Walmart Store.

These women were apparently fighting to lay clsaim  on a 23 inch TV, when the cops  " finally intervene " and pin her down  at a Walmart  Store ...

Americans shelled out an average of $407.02 per person over the weekend compared with $423.55 during the same period in 2012, according to the National Retail Federation. Total spending for the four-day weekend was expected to decline 2.9% to $57.4 billion.
Tags :Thanksgiving, Cyber Monday, Black Friday, Mobile Shopping, Mobile commerce, online shopping

Holiday Shopping Revenues from Brick and Mortar Stores

While this year’s  Thanksgiving weekend web sales  grew by 22% (comScore data ).Instore shopping or Bricks and Mortar Retail Spending during the holiday shopping period. fell by approx 3% ( 2.7%) 
The Holiday season “this year “ was truly watershed moment for online and mobile  commerce  as   Mobile commerce sales accounted for nearly 21% of total Black Friday online sales in the United States, $314 million out of $1.512 billion

 So what does this mean for Brick and Mortar Stores ? Does it signal the death of physical stores ?  Here are the statistics

  • Footfalls to Brick and Mortar stores  on Thanksgiving was up 27% to nearly 45 million, compared with the 35 million visitors who shopped on the holiday last year, the National Retail Federation said

  • Black Friday remained by far the biggest consumption day, with more than 92 million shoppers. 
  • In-store  shopper count that day rose just 3% from 2012.
  • Thanksgiving's sales " not withstanding , Black Friday traffic at bricks-and-mortar stores tanked 11.4% while revenue plunged 13.2% compared with 2012, according to the report.from shoppertrack

December 9, 2013

Social Media Rockstars : Forbes top 10 List

" The biggest social media rockstars"

the biggest power brands and rock starts of social media

,Average Online Shopping " Bill Value from Pinterest, was 77% more than Facebook,

The battle for Online Spending : Pinterest vs Facebook: A recent survey of 7,431 online shoppers, conducted by BizRate Insights, reveals Pinterest motivates more online purchases than Facebook.

Ranked By IBM And MutualMind: Black Friday Winners And Losers - Forbes: " While Thanksgiving online sales  zoomed by 19%over previous year, mainly powered by Mobile sales contributing 25.8% of total online sales for Thanksgiving. However the " one important data which  has not been " discussed " was the role of Pinterest in driving  Mobile and Online Sales during Thanksgiving  

However one interesting Fact  that has been unsaid  was" On average, holiday shoppers referred from Pinterest on Black Friday spent 77 percent more per order than shoppers referred from Facebook.  Facebook average order value was $52.30 versus Pinterest average order value which was $92.51.  However, according to IBM, Facebook referrals converted sales at nearly four times the rate of Pinterest.

According to data analytics provider MutualMind, among the top 10 retailers it studied, Walmart led the volume mentions for Black Friday with an average share of voice at 77.5%.