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January 13, 2014

With Over 21% share of advertising budgets , FMCG emerges no 1 in Ad Spends

Global ad spends across industry verticals


 The FMCG sector continues to " spend aggressively "  in terms of advertising spends, with over 20%  share of advertising Budget which was 6% YoY increase in the fast moving cosumer goods (FMCG) , which has been the long-standing leader among the other macro sectors, held 21.3 % of ad spend, bolstered by a 5.7 percent year-over-year increase in ad spend."

Meanwhile ,ad spends across  Auto  sector slowed down, with a slowing economy, which resulted in  3.1%   the first six months of 2013, but maintained a  over 9%  share of ad spends


Health care ad spending began to recover in the first half of 2013, as expenditures grew 2.5 percent year-over-year.