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February 15, 2014

TACO Bell New Mobile App to use GPS to track its customers real time


TACO BELL APPARENTLY wants its customer to order Foods via their mobile devices.Taco Bell is testing a mobile application that allows customers to book their  an order for food and pay for the meal before even arriving at the fast food chain

The"Mobile app is  currently in a closed beta test at five Orange County, California locations and will be opened up to a larger group of consumers within the next few weeks. 




Mobile Apps for restaurants

This is how the TACO BELL mobile App will Work
  • When customers arrive at the selected Taco Bell location, they will have the option of using the drive-through or simply walk up a cashier within the fast food restaurant to pick up their order.
  •  Customizing its food based on preferences : The mobile app will store consumer data on the kind of food order.. target them via emails and display ads  and allow  Taco Bell to offer customised menu :
  • The Mobile App will provide a easy interface for  frequent visitors to Taco Bell, the application will save information about your latest orders in order to repeat those orders at a later time.
  • Geo Targeting Customers :The application will track your distance from the selected store using GPS and trigger an alert to Taco Bell employees to start preparing the order once you are within a few minutes of the location on a real time basis