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March 16, 2014

What Does 365%, Increase in Facebook CTR Means to Advertisers

Social web vs ecommerce referral


Social Share of Facebook as a Referral Traffic source


Social Media Referral  and their  Growth share 

There's no doubt on the fact that the Social web is " truly here  and its  rocking”  as it starts getting better in 2014.  Last year  during Q3,2014 ,Social  has in a way completely taken over the web, especially during the holiday season , as shoppers took to online and mobile to shop

Since the whole of last year and  Q3, last year, had seen  surge in social traffic referrals, powered by Facebook, as more advertisers pumped money during the Holiday season... This years  the CTR of FACEBOOK during the holidays was it its highest at 365%

Generally the Shopping Season sees a big increase in traffic in most of the estores " however last year had " the traffic surge in web, powered  the CTR Ad rates for Facebook   which increased more that 360%  a record since Facebook  has come into existence

In terms of " Revenue per visit from Social channels  (RPV) numbers up across the board: This is how the sites stack up

b) Tumblr jumped 340%  (YoY), 
c)Pinterest by 244 %  ( YOY)
d) Twitter by 131% (Yoy)
e)Facebook by 72%

The latest figures come from Adobe’s Social Media Intelligence Report, which noted Facebook is facing increased competition with share of referred visits to retail sites growing the fastest year-over-year for Twitter and Pinterest, up 125 percent and 89 percent respectively. It’s worth noting this contrasts quite a bit with Shareaholic’s Q4 2013 numbers, which show Facebook’s lead is not under threat.