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April 14, 2014

Impact of Multiple Screen Devices and How this will change Content Consumption Patterns

From smartphones and tablets to laptops and television, 90% of all media interactions today are screen-based. Today 90% of our media consumption occurs in front of a screen. As consumers balance their time between smartphones, tablets, PCs and televisions, they are learning to use these devices together to achieve their goals. The below presentation " based on a Google Study shows how this can cause distruption in content consumption patterns