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April 7, 2014

Mobile Commerce to form 24% Overall Online Retail

Etail  numbers for mobile to cross 24%

Smartphones are expected to grow at a CAGR of 20% to reach 2.2 billion by 2015 Tablet sales are expected to grow at a CAGR of 33% from 118 million units in 2012 to 369 million units by 2016 Android is expected to overtake Windows to be the most used platform on computing devices by 2016, with 2.3 billion devices

 Mobile advertising has nearly doubled (95% growth in first half of 2012) in the US over the last year and is expected to continue with the same momentum over the last two years to reach 11% of total e-tailing in the US in 2012, and is projected to reach 24% of overall e-tailing by 2016