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April 29, 2014

Social Native Ads To Grow Higher than Online Display Advertising

A  recent BIA/Kesley report came out with  the latest data which suggests that " Social Media" will play a huge part in the new evolving landscape. While Online display ad revenues in the U.S. will grow from $4.3 billion in 2013 to $6.8 billion in 2017, a jump  of 12.6% CAGR, as compared with Native  Social Ads which will grow more  than 2.5 times  to $5billion

Comparatively  during the same period, U.S. native social advertising, spurred primarily by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets, will more than double, from $2.4 billion to nearly $5 billion, a 20.3% CAGR

In 2015 BIA/Kelsey projected that the US social native media spending would amount to around $3.7 billion, whereas the online display advertising spending will touch $ 5.5billion .The above graph compares the online display advertising compared with Native presents the social display and native advertising spending in the United States in 2012 and a forecast until 2017