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May 27, 2014

Digital acounts for 25% Global Advertising Spends,set to exceed 1$137.53

Digital Ad Spending accounts for 25% Global Spends on Media,  Internet Advertising  Worldwide to Hit $137.53 Billion in 2014  according to eMarketer: 

Digital and Online spending  including search and display  across cross platform devices  including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending."


Internet ad spends

 Digital Spending across the Globe 

Digital spend will be up 14.8% over 2013 levels, and will make up 25% of worldwide paid media That’s up from about one-fifth of spending in 2012, and it is set to rise to nearly one-third of the total by the end of our forecast period, when advertisers around the world will invest $204.01 billion in digital. - 

Nearly two in five digital ad dollars, which is 40% Internet advertising revenue  this year will come from advertisers in North America, compared with 28.6% in Asia-Pacific—where share is actually dropping slightly. Western Europe accounts for nearly one-quarter of all digital spending around the world, and other regions make up just a small share