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May 22, 2014

Gobal financial services to spend 35% on Mobile Ads this year

US Financial Industry Increases Mobile Spending to Push New Services - eMarketer: "Advertising spending in paid digital media by the US financial services industry will hit $6.20 billion in 2014 and rise to $9.57 billion by 2018, for a five-year compound annual growth rate of 12.5%. Digital ad spending among financial marketers grew 15.3% in 2013 and is projected to increase another 16.9% this year"


eMarketer estimates that $2.20 billion, or 35.5% total spend by the sector, will go toward paid mobile ads by the end of 2014.