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May 31, 2014

How Consumers Consumer Online Content : PC vs Mobile

PC Consumer usage vs Mobile
Consumer  Content  Consumption  : Mobile vs PC

" B2B content emerged as the most heavily consumed on PCs, likely a reflection of B2B buyers and decision-makers being far more likely to be using PCs at work than the typical adult." While Mobile users must be using it mostly at Home and a few probably at office

This was  a study which "  showed how users consumes content, across cross  devices ( in this study Mobile and PC ).  While 80% of time spent with B2B content was via PCs, whereas 79% of time spent with streaming radio was on smartphones, per the study.

 But beyond B2B, other content categories are also heavily consumed on PCs rather than mobile. Those include automotive (where PCs represent 76% of minutes), travel (68%), TV (67%) and business/finance (62%). 

Mobile devices accounted for at least half of time spent in 6 of the 14 categories. Streaming radio was the most heavily mobile, with 95% of online time spent with the category coming via smartphone (79%) or tablet (16%). Mobile devices also comprised a majority of time spent with games (85%), social media (72%), weather (69%), and retail (53%), and half of the time spent with health content.